Qualitative research that goes beyond just asking questions but actually telling stories.

Our qualitative team is the best in the business when it comes to digging deep into the consumer psyche and uncovering what drives consumer behavior and brand relevance.


All of our moderators are multilingual and have 15+ years of experience working with the cross-cultural and Hispanic consumer as well as general population targets.  Thousands of focus groups, in-depth interviews, ethnographic sessions, online sessions and much more all conducted on behalf of Fortune 500 brands and led by some of the top insights leaders in the business.


empathy, genuine interest drives our passion for understanding the consumer.


Our ethno teams digs deeper than anyone else.

From non-intrusively engaging the consumer in their own space to weaving together a compelling narrative via broadcast-quality multimedia documentaries, our ethno teams are composed of experts in the field of documentary film-making, consumer insights, ethnography and marketing.  Our teams match the consumer from a cultural standpoint: For Hispanic research, all members of the team, including the videographer, are bicultural and bilingual making it a less uncomfortable experience for the respondent who is more likely to share in-depth insights about their lives, values and expectations on a brand level. Connecting in a real way with the consumer is essential to the success of these projects.

Unless otherwise noted, all photos on website or artwork were taken by Cultural Edge staff and do not imply endorsement of products and/or services. They may not be used in whole or in part without express written permission from Cultural Edge Consulting.  © 2016 Copyright, Cultural Edge Consulting, Inc.