From non-intrusively engaging the consumer in their own space to weaving together a compelling narrative via broadcast-quality multimedia documentaries, our ethno teams are composed of experts in the field of documentary film-making, consumer insights, ethnography and marketing. Our teams match the consumer from a cultural standpoint: For Hispanic research, all members of the team, including the videographer, are bicultural and bilingual making it a less uncomfortable experience for the respondent who is more likely to share in-depth insights about their lives, values and expectations on a brand level. Connecting in a real way with the consumer is essential to the success of these projects.