Were US viewers engaged and enjoying World Cup ads?

A recent article suggests that soccer marketing "still hasn't quite caught on in the U.S." However, an overwhelming number of viewers watched the games in Spanish. These US viewers are likely...

Multiracial Families becoming more commonplace:  The Cultural Context

Historically, the intermixing of ethnicities and cultures via marriage has been an important vector for transferring and evolving culture across generations…

Hiking while Black: a complicated history and sociocultural context

The relationship with the outdoors for people of color is complicated. Historical context is important to understand if seeking to increase participation.

Bilinguals have different values and preferences depending on the language they are using.

“It’s like asking your friend if he likes ice cream in English and then turning around and asking him again in French and getting a different answer”